张引教授致力推动跨领域的人文、社会科学及计算机科学研究，并积极参与国际及本地的跨界别合作。其研究领域包括电脑媒介传播、计算社会科学、数字文化参与以及社会指标研究。他的研究成果发表在国际学术期刊及书籍，并曾在国际学术会议上获得奖项。

张教授是香港特区大学教育资助委员会（教资会）杰出教学奖得奖者。目前为大学全新跨学科课程（文理及科技学士 -自订主修）担任课程主任。在2019至2022年期间，他曾担任新闻系数据与媒体传播专修课程主任。

张教授在香港中文大学取得传播学博士学位。他是中大香港亚太研究所荣誉研究员，也曾是荷兰阿姆斯特丹大学媒介研究系访问学人。

 

执教课程

Introduction to Journalism and Communication
Media Studies in a Changing Society
Fact-checking Misinformation and Disinformation
Data Media Research Project
Methods of Inquiry
Transdisciplinary Problem Solving

 

教研领域

人工智能与新闻实践
社会网络分析与社会资本
媒体与生活质素(健康与贫穷)
计算社会科学
数字平台与文化参与

 

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Selected Publications

I. Refereed Journal Articles

Song, Y., Zhang, Y., Zou, S., Yang, X., & Huang, Q. (2025). The spread of pro- and anti-vaccine views by coordinated communities on Facebook during COVID-19 pandemic. Journal of Computational Social Science, 8, 98.

Zhang, Y. (2025). Mattering on the margin: Thoughts on cultural participation in creative digital media. European Journal of Cultural Studies. DOI: 10.1177/13675494251347747

Zhang, Y., Lin, Z., Tong, C. C., & Ho, W. S. (2025). Enhancing tokenization accuracy with dynamic patterns: Cumulative logic for segmenting user-generated content in logographic languages. Journal of Computational Social Science, 8, 80. 

Song, Y., Schuldt, J. P., Zhang, Y., Wang, Z., Yuan, Y. C., Zou, S., & Li, J. (2025). Bridging ideologies: analyzing the use of moral language and framing in social media discourse on climate change by U.S. congress members through computational approaches. Climatic Change, 178, 56.

Tse, T. H. L., Zhang, Y., & van Noord, N. (2025). China as data colonizer? Rethinking cultural production, cultural mediation, and consumer agency on Kenya and Chinese e-commerce platforms. International Journal of Cultural Studies, 28(1), 278–299.

Au-Yeung, T. C., Wong, H., Tang, V., Chan, S. M., & Zhang, Y. (2024). When means-testing meets work-testing: A multi-level institutional analysis of claiming in-work benefits in Hong Kong. International Journal of Social Welfare, 32(2), 457–470.

Erni, J. N. & Zhang, Y. (2022). Wild Hopes: Sourcing the political vocabulary of digital citizenship from the LIHKG forum. International Communication Gazette, 84(4), 349–375.

Lee, F. L. F. & Zhang, Y. (2021). A network analytic approach to selective consumption of newspapers: The impact of politics, market, and technology. Journalism & Mass Communication Quarterly, 98(2), 346–365.

Zhang, Y., Wong, H., Chen, J.-K., & Tang, V. M. (2019). Comparing income poverty gap and deprivation on social acceptance: A mediation model with interpersonal communication and social support. Social Policy & Administration, 53(6), 889–902.

Wong, H., Huang, Y., Fu, Y., & Zhang, Y. (2018). Impacts of structural social capital and cognitive social capital on the psychological status of survivors of the Yaan earthquake. Applied Research in Quality of Life, 14(5), 1411–1433.

Zhang, Y. & Lee, F. L. F. (2018). Examining the connectedness of connective action: The participant-initiated Facebook pages in Hong Kong’s Umbrella Movement. International Journal of Communication, 12, 1591–1611.

Ng, S. L., Zhang, Y., Ng, K. H., Wong, H., & Lee, J. W. Y. (2018). Living environments and quality of life in Hong Kong. Asian Geographer, 35, 35–51.

Huang, Y. H. C., Bedford, O., & Zhang, Y. (2018). The relational orientation framework for examining culture in Chinese societies. Culture & Psychology, 24(4), 477–490.

Song, Y. & Zhang, Y. (2017). What can software tell us about media coverage and public opinion? In Ciampaglia, G. L., Mashhadi, A. J., & Yasseri, T. (eds.), Social Informatics 2017, LNCS 10540, 230–241.

Chong, E. S. K., Zhang, Y., Mak, W. W. K., & Pang, I. H. Y. (2015). Social media as social capital of LGB individuals in Hong Kong—Its relations with group membership, stigma, and mental well–being. American Journal of Community Psychology, 55(1–2), 228–238.

Zhang, Y. & Leung, L. (2015). A review of social networking service (SNS) research in communication from 2006 to 2011. New Media & Society, 17(7), 1007–1024.

Huang, Y. H. C. & Zhang, Y. (2013). Revisiting organization-public relations research over the past decade. Public Relations Review, 39(1), 85–87.

Chen, Y. B. & Zhang, Y. (2013). SNS communication for the public interests: A study of the practices by Greenpeace in Mainland China (SNS 时代的环保公益传播). Press Circles (新闻界), 5, 9–13. (In Chinese) (CSSCI)

Zhang, Y., Tang, L. S. T., & Leung, L. (2011). Gratifications, collective self-esteem, online emotional openness, and traitlike communication apprehension as predictors of Facebook uses. Cyberpsychology, Behavior, and Social Networking, 14, 733–739.

II. Book Chapters

Zhang, Y. (forthcoming). The promises and pitfalls of growing public participation in fact-checking: Reflection on technical and cultural factors in Asian societies. In Thussu, D., Song, Y. Y., & Margolin, D. (Eds), Checking the Fact-Checkers: A Global Perspective. Routledge.

Qie, R., Zhao, Y., Zhang, Y., & Cui, S. (forthcoming). Exploring public discourse and sentiment toward aging on Chinese social media: Machine learning analysis of Weibo and Douyin. In Thomas, K. (Ed), Oxford Intersections: Social Media in Society and Culture. Oxford University Press.

Erni, J. N. & Zhang, Y. (2020). Ethnic minority youth as digital cultural participants: Toward a critical indicator study. In Lam, S. S. (Ed.), New Media Spectacles and Multimodal Creativity in a Globalised Asia (pp. 3–24). Singapore: Springer Nature.

Zhang, Y. & Erni, J. N. (2018). In with expectations and out with disappointment: Social media uses by sexual minority and the redefinition of intimacy. In Andreassen, R., et al. (Eds.), Mediated Intimacies (pp. 143–155). London: Routledge.

Wong, H., Zhang, Y., & Tang, M. (2017). Quality of life (生活质素). In Chiu, W. K., & Cheung, F. M. (Eds.), HKSAR at 20 (香港特区二十年) (pp. 343–366). Hong Kong: The Chinese University Press. (In Chinese)

Leung, L., Liang, J. M., & Zhang, Y. (2017). Media addiction. In Roessler, P., et al. (Eds.), International Encyclopedia of Media Effects (pp. 879–893). New York: Wiley-Blackwell.

Huang, Y. H. & Zhang, Y. (2015). Revisiting organization–public relations (OPR) research. In Ki, E. J., Kim, J-N., & Ledingham, J. (Eds.), Public Relations as Relationship Management (pp. 3–27). New York: Routledge.

III. Other Scholarly Publications

ChatGPT、李金铨、邱林川、冯应谦、魏然、周树华、黄懿慧、陈韬文、黄煜、锺布、宋韵雅、梁海、张引（2023）。〈华人传播学者对话ChatGPT：人工智能与传播学研究〉。《传播与社会学刊》，第66期，页1–18。

Arao, D. A., Brooten, L., la Custodio, P., Du, R., Rivera, M. T. R., & Zhang, Y. N. (2020). Fighting infodemics. Media Asia, 47(3), 1–3.

Arao, D. A., Brooten, L., la Custodio, P., Du, R., Rivera, M. T. R., & Zhang, Y. N. (2020). Realities of repression, intricacies of assertion. Media Asia, 47(1–2), 1–3.

Huang, L. & Zhang, Y. (2018). User survey of Hong Kong digital media. In Li, R. & Huang, Y. (eds), Hong Kong digital media development report 2018 (pp. 172–197). Hong Kong: Chung Hwa Press.

黄洪, & 张引 (2017). 设立「低收入在职家庭津贴」对香港低收入在职家庭的勞动力市场狀况及生活质素的影响. 香港中文大学; 香港浸会大学. 

Wong, H., Zhang, Y., Ho, C. T., & Ng, S. L. (2016). The changes of youth quality of life in Hong Kong: Observation from the Youth QoL Index (从青年生活质素指数看青年生活的变化). In Chiu, W. K., Ip, C. Y., & Li, H. (Eds.), The Restless Youth: Observation of Hong Kong’s new generation (躁动青春：香港新世代处境观察) (pp. 78–92). Hong Kong: Chung Hwa Press. (In Chinese)

Wong, H., Zhang, Y. (2016). Quality of Life in Hong Kong from 2002 to 2014: Trends and Insights (香港生活质素的变化：趋势与反思). Hong Kong & Macau Affairs (紫荆论坛), 25, 48–53. (In Chinese)

IV. Conference Papers / Presentations

Gu, Y. T. & Zhang, Y. (2025, July). Cultural resilience in music: How Cantopop reflects and responds to Hong Kong’s economic shifts. 2025 Conference of International Association for Media and Communication Research (IAMCR), Singapore.

Zhang, Y., Chio, W. T., & Chong, E. (2025, June). The hybrid path to faith: Examining the interplay of convergent religious practices in enhancing Buddhist understanding and mental well-being. 2025 Conference of International Communication Association (ICA), Denver, USA.

Lin, Z. H. & Zhang, Y. (2025, June). Exploring the role of political agenda: Triadic network agenda-setting on asylum seekers and refugees issues in Hong Kong. 2025 Conference of International Communication Association (ICA), Denver, USA.

Deng, D., Trepanowski, R., Li, M., Zhang, Y., Bujic, M., Hamari, J. (2024, October). Streaks and coping: Decoding player performance in League of Legends using big data from top players’ matches. Annual Symposium on Computer-Human Interaction in Play (CHI PLAY). Tampere, Finland.

Zhang, Y. & Au Yeung, A. C. K. (2024, June). ESG reporting and the challenge of greenwashing: An examination of corporate sustainability practices, conglomerates structure, and financial constraint. ICA 2024 Preconference: Impacts of Strategic Communication in an Interconnected World, Sydney, Australia.

Erni, N. J. & Zhang, Y. (2024, March). Sourcing the political vocabulary of digital citizenship from digital forum: A case study of the LIHKG. Symposium on Emerging Media for Communicating SDGs, Yang Ming Chiao Tong University, Hsinchu, Taiwan.

Zhang, Y., Lin, Z. H., Tong, C., & Ho, S. (2023, May). How dynamic patterns help? A cumulative logic for improving tokenization data pre-processing of online user-generated content. 2023 Conference of International Communication Association (ICA), Toronto, Canada.

Zhang, Y. (2022, October). The promises and pitfalls of growing public participation in fact-checking. Checking the Fact-Checkers: A Global Perspective (An International Virtual Conference). Hong Kong, China.

Zhang, Y. & Erni, J. (2022, May). Rethinking cultural non-participation by ethnic minority youth: A cultural indicator analysis. 2022 Conference of International Communication Association (ICA), Paris, France.

Zhang, Y., Kwan, C. W., Ho, S. W., Tong, C. C., & Hui, J. T. (2020, May). Using time-series patterns in word segmentation for data pre-processing: A methodological development in evolving public discourse mining. 2020 Conference of International Communication Association (ICA), Gold Coast, Australia.

Lee, F. L. F. & Zhang, Y. (2019, May). A network analytic approach to selective consumption of newspapers: The impact of politics, market, and technology. 2019 Conference of International Communication Association (ICA), Washington D.C., USA.

Zhang, Y. & Song, Y. Y. (2018, September). The role of social media in political campaigns: A sentiment and engagement analysis… IPP 2018, Oxford, UK.

Zhang, Y. & Lee, F. L. F. (2018, May). The connectedness of connective action… 2018 ICA, Prague, Czech Republic.

Song, Y. Y. & Zhang, Y. (2017, September). What can software tell us about media coverage and public opinion? SocInfo2017, Oxford, UK.

Zhang, Y. & Wu, D. (2016, December). Social Media in the Frontline Practices… 9th Int. Forum on Public Relations & Advertising, Hong Kong, China.

Zhang, Y. & Chen, J. K. (2016, November). Mediating effect of subjective poverty and social acceptance. Int. Conference on Social Disadvantages, Well-being and Health, Hong Kong, China.

Bedford, O., Huang, Y. H., & Zhang, Y. (2016, June). The Dual-Factor Relational Framework. 2016 ICA, Fukuoka, Japan.

Chen, Y. B. & Zhang, Y. (2016, January). Comparing the Chinese and Western SNS research in communication… Internet and Society, Shanghai, China.

Zhang, Y. (2012, August). What has SNS research done for the half decade? AEJMC 2012, Chicago, IL, USA.

Chen, Y. B. & Zhang, Y. (2012, August). Application of SNS by Greenpeace in Mainland China (In Chinese). 5th Int. Forum on Public Relations & Advertising, Taipei, Taiwan.

Huang, Y. H. & Zhang, Y. (2012, May). Revisiting organization–public relations research… 2012 ICA, Phoenix, AZ, USA.

Zhang, Y. (2011, November). Social network in network society… China Communication Forum & New Media and Society of Contemporary China, Shanghai, China.

Zhang, Y. (2011, July). Self-motivation, peer influence and celebrities endorsement… 2011 IAMCR, Istanbul, Turkey.

Tang, S. T. & Zhang, Y. (2010, June). Conversational-dominance and ambiguity-generations factors… 2010 ICA, Singapore.

Zhang, Y. & Tang, S. T. (2009, August). Why and how Facebook satisfies you… AEJMC 2009, Boston, MA, USA.

 

Selected Grants

Ideation Programme, HKSTP. Integrated AI-powered Platform Development for Professional News Media and Journalism Education. HKD300,000. (Principle-Investigator)

General Research Fund, Research Grants Council of Hong Kong. Health Discourses from Below: Exploring a Citizen Self-Health Approach to Sustainable Care in Hong Kong. (2026-2027). HKD525,996. (Co-Investigator)

General Research Fund, Research Grants Council of Hong Kong. Ethnic minority workers, platformed ‘precarities’ and tactics of resilience in Hong Kong – An intersectional and interdisciplinary study (2023–2024). HKD 459,120. (Co-Investigator)

The Hong Kong Jockey Club Charities Trust. Jockey Club Food Assistance Programme (Research and Evaluation) (2021–2023). HKD 1,550,000. (Co-Investigator)

Initiation Grant for Faculty Niche Research Areas, Hong Kong Baptist University. Macro environment and non-company news on stock market performance… (2019–2021). HKD 586,560. (Principal Investigator)

Faculty Research Grant, Hong Kong Baptist University. Audience fragmentation and technologies adoptions… (2018–2019). HKD 45,000. (Principal Investigator)

The National Social Science Foundation of China. Chinese urban inhabitants’ social media uses and addiction (2017–2020). RMB 200,000. (Co-Investigator)

Public Policy Research Fund, Central Policy Unit, HKSAR Government. Impacts of implementing LIFA on labor market situation and quality of life… (2016–2017). HKD 999,299. (Co-Investigator)

The National Social Science Foundation of China. Youth’s mobile internet uses and addiction (2014–2017). RMB 200,000. (Co-Investigator)

 

Editorship & Research Board

Associate Editor, Media Asia by Taylor & Francis (Indexed in: Scopus, EBSCO Research Databases)

 

Honours & Awards

UGC Teaching Award (Collaborative Team category), University Grants Committee, Hong Kong S.A.R., 2025.

President’s Award for Outstanding Performance (Team Teaching), Hong Kong Baptist University, 2024.

Honorary Research Fellow, Centre for Youth Studies, HKIAPS, CUHK, 2021–present.

Visiting Scholar, Media Studies Department & Amsterdam School for Cultural Analysis, University of Amsterdam, The Netherlands, 2022.

The Study of the U.S. Institutes (SUSI) Scholar in Journalism, Technology & Democracy, U.S. Department of State, 2021.

Research Award, Kappa Tau Alpha (KTA), Chicago, USA, 2012.

Top Student Paper Award, Jung-Sook Lee Paper Competition, AEJMC, Chicago, USA, 2012.

Lion Dr. Francis K. Pan Scholarship, The Chinese University of Hong Kong, 2012.

ICS Mok Hing Cheong Postgraduate Research Scholarship, CUHK, 2011.

1st Place, Moellor Student Paper Competition, Mass Communication & Society Division, AEJMC, Boston, USA, 2009.

Top 2 Student Paper, Mass Communication & Society Division, AEJMC, Boston, USA, 2009.

Southern Metropolitan Daily Journalism Scholarship, China, 2006.